Episode 36 · Daniel Innovaté

Stop Planning. Start Building. (His Rule Will Challenge You) | Daniel Innovaté

Parallel Entrepreneur with Mark Cleveland · Episode 36

0:00 / 54:18
Stop Planning. Start Building. (His Rule Will Challenge You) | Daniel Innovaté
0:00 / 54:18

Episode notes

There’s a new kind of builder emerging.

Not slower. Not more careful. Just… faster, sharper, and a little harder to categorize.

In this episode, we sit down with Daniel Innovaté, product designer, creative entrepreneur, and one of the most naturally adaptive builders you’ll come across.

Daniel doesn’t just talk about ideas. He turns them into real, working products, sometimes in minutes.

We explore what it actually looks like to build in this new era:

- Creating apps in 15 minutes instead of 6 months
- Using AI as a collaborator, not a threat
- Managing 10+ parallel projects without losing direction
- Why being a generalist might be the real advantage now
- And how speed is changing the way we think, build, and solve problems

At one point, Daniel shares how he built a fully functional app for his dog… on a plane… before landing.

It sounds trivial. It’s not.

Because underneath that story is something bigger:
We’re entering a moment where ideas don’t have to sit in notebooks anymore. They can come to life instantly.

But speed comes with tradeoffs.

We also get into:

- The tension between creativity and AI
- Why most people resist new tools (and what that really means)
- The shift from centralized platforms back to community-driven systems
- And why nature—not technology—might be the real counterbalance

This conversation isn’t about doing more.

It’s about seeing what’s possible when friction disappears.

About Daniel Innovaté
Daniel is a product designer, builder, and creative entrepreneur known for turning messy, early-stage ideas into polished, live experiences with unusual speed and clarity. He operates across multiple ventures, blending design, technology, and creativity to build platforms that solve real problems, fast.
Follow Danielinnovate on LinkedIn
ideafactory.agency

About the Host
Mark Cleveland is an entrepreneur, investor, and advisor who works at the intersection of multiple ventures. As the voice behind The Parallel Entrepreneur, he explores how founders build aligned businesses, strong teams, and sustainable momentum, without forcing themselves into a single path.
Follow Mark on LinkedIn

⏱️ TIMESTAMPS

00:00 Building 20+ revenue streams at once
01:20 Welcome to The Parallel Entrepreneur
01:50 Introducing Daniel Innovaté
03:00 How we met (and why it stuck)
04:30 From Soviet refugee to builder
06:30 The mindset of a parallel entrepreneur
08:30 Why generalists win in today’s world
08:50 AI vs creativity (what surprised Daniel most)
10:45 Collaborating with AI as a creative
12:30 The speed of AI (and why it’s hard to keep up)
13:40 “AGI already happened” — Daniel’s perspective
14:05 How he chooses what to build next
15:45 “Just build it yourself” — the new playbook
16:50 The magic of building ideas instantly
17:00 The 15-minute app story (for his dog 🐶)
18:25 What “parallel entrepreneur” really means
19:05 Are younger builders embracing AI?
20:40 Why experts resist AI tools
21:30 Don’t start a company for every idea
22:25 What inspires Daniel to create
23:40 Turning ideas into real products overnight
24:00 Inside ecom.ai (automating product catalogs)
27:45 What happens when AI removes busywork
28:30 What we’ll do with all this extra time
29:20 From 1,000 lines of code to 250,000+
30:00 Why older frameworks of thinking are breaking
31:30 Speed vs quality (and finding the balance)
32:30 AI as a creative collaborator
33:20 The shift away from centralized platforms
35:00 Identity, expression, and building something personal
36:05 Trust, relationships, and the next currency
36:50 The reality of modern dating (unfiltered)
38:30 The case for slowing down
40:15 Nature vs technology
41:10 Reinventing lending (Folio Capital)
44:05 Turning images into video (render.realestate)
46:10 Protecting ideas in a fast-moving world
48:20 Building feedback loops into products
49:00 Raising capital + building in public
50:05 Reverse mentorship (learning both ways)
51:30 When mentorship backfires
52:40 Protecting your energy as a builder
53:20 Closing thoughts

Chapters

  1. Welcome to The Parallel Entrepreneur
  2. Introducing Daniel Innovaté
  3. How we met (and why it stuck)
  4. From Soviet refugee to builder
  5. The mindset of a parallel entrepreneur
  6. Why generalists win in today’s world
  7. AI vs creativity (what surprised Daniel most)
  8. Collaborating with AI as a creative
  9. The speed of AI (and why it’s hard to keep up)
  10. “AGI already happened” — Daniel’s perspective
  11. How he chooses what to build next
  12. “Just build it yourself” — the new playbook
  13. The magic of building ideas instantly
  14. The 15-minute app story (for his dog 🐶)
  15. What “parallel entrepreneur” really means
  16. Are younger builders embracing AI?
  17. Why experts resist AI tools
  18. Don’t start a company for every idea
  19. What inspires Daniel to create
  20. Turning ideas into real products overnight
  21. Inside ecom.ai (automating product catalogs)
  22. What happens when AI removes busywork
  23. What we’ll do with all this extra time
  24. From 1,000 lines of code to 250,000+
  25. Why older frameworks of thinking are breaking
  26. Speed vs quality (and finding the balance)
  27. AI as a creative collaborator
  28. The shift away from centralized platforms
  29. Identity, expression, and building something personal
  30. Trust, relationships, and the next currency
  31. The reality of modern dating (unfiltered)
  32. The case for slowing down
  33. Nature vs technology
  34. Reinventing lending (Folio Capital)
  35. Turning images into video (render.realestate)
  36. Protecting ideas in a fast-moving world
  37. Building feedback loops into products
  38. Raising capital + building in public
  39. Reverse mentorship (learning both ways)
  40. When mentorship backfires
  41. Protecting your energy as a builder

Full transcript

I've seen you present a a landing page, a a dashboard of 20, 30 different revenue generating or uh creative expressions of entire businesses. H how do you decide what problems to solve and how do you decide what questions to ask? I'm actually building a tool to help me prioritize this thing. Um, I'm I'm building a tool that knows all my projects, calculates the probability of their success, and organizes them for me. I think we're living in a time where we can start creating tools and and businesses and uh on the fly um based on our needs that will replace existing

solutions um that maybe have become too unaffordable or too bloated like so many of the companies like Loom, you know, no offense, but you know, you used to be a simple screen recording program and now you're everything and and now you're owned by a giant conglomerate that doesn't really care about its users that increases the price constantly and you know and so you're seeing this uh in so m

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